Fashion Building | Offerte Idee Regalo

Brand: Gwyneth Moore
EAN: 9781350090279
Categoria: Libri e riviste

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.\n\nFrom marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.\n\nThe new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

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Brand: Ador.com
Categoria: 35208

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Brand: Ador.com
Categoria: 35208

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EAN: 9789887710974
Categoria: Libri e riviste

The world’s first visual guide for fashion business.\n\n The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates.\n\n Business information is presented in short, easy to read paragraphs.\n\n Practical advice is presented in a step-by-step guide with illustrated examples.\n\n OVERVIEW\n - It's not a traditional business book\n The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.\n\n WHO IS IT DESIGNED FOR?\n - Fashion Designers\n While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!\n\n - Fashion Entrepreneurs\n From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas.\n\n - People in the Fashion Industry\n Fashion is business. Whether you’re the head designer or a sales assistant, a 360° understanding of industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.\n\n - Everyone\n Anyone interested in fashion or looking to get their foot in the industry’s door will benefit from reading this book. By presenting a balanced overview of business insight and know-how, it’ll help prepare you for your first steps into the fashion world.\n\n DETAILS\n - Easy to read\n By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting key words, we help you read about complex topics without losing your concentration.\n\n - Tailor-made for visually oriented people\n The Fashion Business Manual is easy on the eyes. We’ve applied colorful graphics to every page, helping lead you through the flow of text boredom-free.\n\n - Illustrated examples\n A picture is worth a thousand words. We use illustrated examples to explain key information and practical scenarios quickly and clearly.

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Brand: King Adz
EAN: 9780500292440
Categoria: Libri e riviste

This is the story of streetwear. King ADZ and Wilma Stone recount how a long line of subcultural movements have been incorporated into a multi-billion-dollar global industry and taken over both the high street and high-end fashion. Starting from the building blocks of repurposed sportswear, workwear and combat-wear, they explain just how it is that a revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes, offering a powerful sense of belonging and identity to all. \n\nThe story begins in 1972, in Jersey City, USA, with the birth of the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the dresser/casual movement born out of British football culture, the skater scene of California, the paninari scooter-brats of Milan, and much more. We are shown how streetwear, worn with integrity and swagger, has transcended culture, race, gender and age to become a lasting worldwide phenomenon. \n\nWhether focusing on major brands such as Stussy, Carhartt, Tommy Hilfiger and SHUT or today's up-and-comers from South African townships or downtown Seoul, this dynamic study surveys the scene. It also takes a look at how the Internet era has changed the ways streetwear is sold and consumed, and how the field may evolve in the future. Packed with profiles of industry pioneers, Q&As with key figures and over 300 illustrations, this is the complete history of fashion's fastest-growing and most influential movement.

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Brand: Hilary Collins
EAN: 9781474247085
Categoria: Libri e riviste

Academic research in design can seem daunting - let Hilary Collins show you the building blocks of a great final project. The perfect companion for a research project in fashion, design or visual communication, this 2nd edition of Creative Research walks you through:\n* Choosing a topic\n* Deciding your approach\n* Using previous research and writing a literature review\n* Obtaining your own data and using it appropriately\nUseful case studies show best practice, revealing the links between a researcher's choice of method and the conclusions they draw. Packed with advice on how to manage your time and structure your project effectively, this edition also includes new sections on design thinking and ethnography.\nCollins marries theory and practice from start to finish, showing you everything you need to confidently embark on your creative research project.

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Brand: Genevieve Alva Clutario
EAN: 9781478017004
Categoria: Libri e riviste

Genevieve Alva Clutario traces how beauty and fashion in the Philippines shaped the intertwined projects of imperial expansion and modern nation building during the turbulent transition between Spanish, US, and Japanese empires.

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Brand: Fox Chapel Publishing;colleen Dorsey
EAN: 9781565235090
Categoria: Libri e riviste

This title teaches the home seamstress how to make 5 classic garments for both men and women. It shows how to take proper measurements & make common adjustments as well as the basic order of construction for each garment. What are the building blocks of a great wardrobe? For men the shirt and trousers. For women the blouse, skirt, dress and trousers. \"The Illustrated Guide to Sewing: Garment Construction\" will teach the home seamstress how to make them all, as well as learn how to design and sew garments that flatter their figure and reflect their personal style. From learning how to take proper measurements and make a muslin, to fitting and making common adjustments, the basic order of construction for each garment, such as fitting the bodice before attaching sleeves, is covered. Detailed chapters on elements; sleeves, collars, waistbands, hems and more provide valuable insight on how each piece is created and joined to the whole. This is a perfect book for those who want to make their own clothing for style, fit or just for fun.

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Fox Chapel Publishing;colleen Dorsey in Libri e riviste

Brand: Andrew King
EAN: 9781492081418
Categoria: Libri e riviste

Learn how to program the Internet of Things with this hands-on guide. By breaking down IoT programming complexities in step-by-step, building-block fashion, author and educator Andy King shows you how to design and build your own full-stack, end-to-end IoT solution--from device to cloud. This practical book walks you through tooling, development environment setup, solution design, and implementation.\n\nYou'll learn how a typical IoT ecosystem works, as well as how to tackle integration challenges that crop up when implementing your own IoT solution. Whether you're an engineering student learning the basics of the IoT, a tech-savvy executive looking to better understand the nuances of IoT technology stacks, or a programmer building your own smart house solution, this practical book will help you get started.\n\nDesign an end-to-end solution that implements an IoT use case\nSet up an IoT-centric development and testing environment\nOrganize your software design by creating abstractions in Python and Java\nUse MQTT, CoAP, and other protocols to connect IoT devices and services\nCreate a custom JSON-based data format that's consumable across a range of platforms and services\nUse cloud services to support your IoT ecosystem and provide business value for stakeholders

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Brand: Ador.com
Categoria: 5610

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