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Brand: Seth Godin
EAN: 9780593715543
Categoria: Libri e riviste

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780349439846
Categoria: Libri e riviste

The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader.\n\nSince it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.\n\nIt's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated the barriers of geography, cost and time. Social media gives anyone who wants to make a difference the tools to do so.\n\nWith his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.\n\nIf you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.\n\nTribes will make you think-really think-about the opportunities to mobilise an audience that are already at your fingertips. It's not easy, but it's easier than you think.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780525540830
Categoria: Libri e riviste

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Seth Godin in Libri e riviste

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Brand: Seth Godin
EAN: 9780670922925
Categoria: Libri e riviste

In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art\n\nEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?\n\nBut we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.\n\nThe safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.\n\nGodin shows us how it's possible and convinces us why it's essential.\n\n'If Seth Godin didn't exist, we'd need to invent him' Fast Company \n\n'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes \n\nSeth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

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Seth Godin in Libri e riviste

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Brand: Seth Godin
EAN: 9780349439815
Categoria: Libri e riviste

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. \n\nFew authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organisation.\n\nThere used to be two teams in every workplace: management and labour. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it and turn each day into a kind of art. \n\nHave you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... \n\n· Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. \n· Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. \n· David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. \n\nAs Godin writes, 'Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.'

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9788836200375
Categoria: Libri e riviste

Dall'autore del bestseller Questo è il marketing.Qualunque lavoro intellettuale è un lavoro creativo. E per padroneggiare la creatività da professionisti c'è una sola via: metterla costantemente in pratica. Il cuore della pratica è la fiducia: fiducia in se stessi, nel proprio pubblico e nel proprio lavoro. Il blocco creativo è un mito, la costanza conta più dell'ispirazione folgorante e il timore di non essere all'altezza è solo sintomo di umanità e del fatto che state facendo qualcosa a cui tenete davvero. Con La pratica Seth Godin offre a imprenditori, comunicatori, artisti e creativi (insomma, a chiunque voglia portare un suo contributo personale nel mondo) una guida per vincere i blocchi che ci impediscono di far sentire la nostra voce e condividere le nostre idee. E ci lancia un appello accorato a non perdere la fiducia e l'entusiasmo nella scelta quotidiana di esercitare la creatività. Perché se il lavoro creativo non offre garanzie riguardo al risultato, non significa che non valga la pena di svolgerlo. In fondo è proprio questo che lo rende così stimolante.

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Seth Godin in Libri e riviste

Brand: Godin
EAN: 0623501049745
MPN: 051878
Categoria: Strumenti musicali

Godin Motif Classic , Classical Guitar with Pickup, Design: Parlor, Size: 3/4, Top: Solid cedar, Back & Sides: Canadian wild cherry, Neck: Mahogany, Fretboard & Bridge: Rosewood, Scale: 651 mm (25.66"), Nut width: 50.80 mm (2"), Nut: Graph Tech, 19 Frets, Pickup system: Fishman Classic II with built-in tuner, Colour: Natural gloss, Made in Canada

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Godin in Strumenti musicali

Brand: Paolo Godina
EAN: 9788824942621
Categoria: Libri e riviste

Il libro analizza in primis la \"dieta del cioccolato\", un innovativo metodo per dimagrire con risvolti sorprendenti. L'autore fa chiarezza nel labirinto delle diete, spiegando il motivo per cui tutte all'inizio funzionano e poi falliscono; analizza il punto debole di tutte le diete: \"il mantenimento\" del peso raggiunto. La dieta non è una terapia da seguire in modo rigido, ma uno strumento per cambiare. Passo dopo passo l'autore propone un metodo per perdere peso in modo efficace, senza imporre diete rigide o stravaganti, ma con grande buon senso e ragionevolezza, basandosi sulle più recenti e condivise conoscenze scientifiche. Il lettore può seguire le semplici regole proposte in modo chiaro e puntuale nel testo, per iniziare da solo un percorso efficace per perdere peso e non recuperarlo più, continuando a godere del piacere della buona tavola. Il testo è ricco di suggerimenti pratici ed esempi di schemi dietetici bilanciati.

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Paolo Godina in Libri e riviste

Brand: Godin
EAN: 0623501048588
MPN: 048588
Categoria: Strumenti musicali

Godin A12 Black, 12-String Acoustic/Electric Guitar, Body: Maple, Top: Solid cedar, Neck: Maple, Fretboard: Richlite, Fretboard radius: 406 mm, Scale: 648 mm, Nut width: 48.3 mm, Nut: Graph Tech, 22 Frets, Pickup system: Godin Custom with preamp, Controls: Volume, Bass, Mid, Treble, Tone, Bridge: Richlite, Machine heads gear ratio: 18:1 Bass strings, gear ratio/26:1 Treble strings, Colour: Black high-gloss, Includes a gig bag

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Godin in Strumenti musicali

Brand: Godin
MPN: 051199
Categoria: Strumenti musicali

Godin Derry Grehan Signature Tread 1, Electric Guitar, Body: Silver leaf maple (middle section) and poplar (wings), Neck: Maple, Fingerboard: Maple, Fingerboard radius: 304.8 mm (12"), Nut width: 42 mm (1.65"), Scale: 648 mm (25.5"), 22 Frets, Pickups: EMG SLV single coil (neck) and EMG 85 humbucker (bridge), 1 Volume control, 3-Way switch, Floyd Rose Original Style 1000 series tremolo, Colour: Black high gloss with custom tread graphic, Incl. case, Made in Canada

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Godin in Strumenti musicali

Brand: Godin
EAN: 0623501007028
MPN: 007028
Categoria: Accessori per strumenti musicali

Godin V1095 Hardshell Guitar Case, Hard Shell Guitar Case, Suitable for MultiAc Encore, Nylon & Steel SA, MultiAc Nylon Duet Ambiance and all ACS, A6, A12, A11 models, Colour: Black

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Godin in Accessori per strumenti musicali

Brand: Godin
EAN: 0623501013036
MPN: 013036
Categoria: Accessori per strumenti musicali

Godin V1091 Hard Case, Guitar Case, Suitable for Godin Multiac Grand Concert SA & Duet

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Godin in Accessori per strumenti musicali

Brand: Andrej Godina
EAN: 9788897336778
Categoria: Libri e riviste

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Andrej Godina in Libri e riviste

Brand: Benoît Godin
EAN: 9780262035897
Categoria: Libri e riviste

Benoit Godin is a Professor at the Institut national de la recherche scientifique, Montreal.\n\nModels abound in science, technology, and society (STS) studies and in science, technology, and innovation (STI) studies. They are continually being invented, with one author developing many versions of the same model over time. At the same time, models are regularly criticized. Such is the case with the most influential model in STS-STI: the linear model of innovation.\n\nIn this book, Benoit Godin examines the emergence and diffusion of the three most important conceptual models of innovation from the early twentieth century to the late 1980s: stage models, linear models, and holistic models. Godin first traces the history of the models of innovation constructed during this period, considering why these particular models came into being and what use was made of them. He then rethinks and debunks the historical narratives of models developed by theorists of innovation. Godin documents a greater diversity of thinkers and schools than in the conventional account, tracing a genealogy of models beginning with anthropologists, industrialists, and practitioners in the first half of the twentieth century to their later formalization in STS-STI.\n \nGodin suggests that a model is a conceptualization, which could be narrative, or a set of conceptualizations, or a paradigmatic perspective, often in pictorial form and reduced discursively to a simplified representation of reality. Why are so many things called models? Godin claims that model has a rhetorical function. First, a model is a symbol of \"scientificity.\" Second, a model travels easily among scholars and policy makers. Calling a conceptualization or narrative or perspective a model facilitates its propagation.

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Benoît Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780241209011
Categoria: Libri e riviste

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched\n\nWorld of Warcrafters, LARPers, Settlers of Catan? Weird.\n\nBeliebers, Swifties, Directioners? Weirder.\n\nPaleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.\n\nFace it. We're all weird.\n\nSo why are companies still trying to build products for the masses?\n\nWhy are we still acting like the masses even exist?\n\nWeird is the new normal. And only companies that figure that out have any chance of survival. \n\nIn this book, Seth Godin shows you how.\n\n'Read this book slowly and read it again, for the lessons are rich and wise' \nJacqueline Novogratz, founder, Acumen

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780525542797
Categoria: Libri e riviste

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Seth Godin in Libri e riviste

EAN: 9783641270643
Categoria: Libri e riviste

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in Libri e riviste

Brand: Seth Godin
EAN: 9780241655542
Categoria: Libri e riviste

\"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success.\"\n\nFrom the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace.\n\nThe workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work.\n\nIn The Song of Significance, legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9788885493421
Categoria: Libri e riviste

Oggi Seth Godin racchiude il cuore della sua visione in un manifesto. \"Il marketing è tutto intorno a noi\" dice Godin \"ed è ora di farne un uso migliore\". È ora di smetterla di usare i consumatori per risolvere i problemi della propria azienda e di cominciare a usare il marketing per risolvere i problemi della gente. È ora di smetterla di raccontare frottole, inondare di spam le caselle di posta dei clienti e sentirsi in colpa per il proprio lavoro. È ora di smetterla di confondere le metriche dei social media con le autentiche relazioni. È ora di smetterla di spendere soldi per rubare un minuto di attenzione al cliente. Fare marketing vuol dire migliorare il mondo. Il vero marketing affonda le sue radici nella generosità, nell'empatia e nella partecipazione emotiva. Fare buon marketing significa identificare la più piccola nicchia di mercato capace di sostenere il proprio business. Costruire fiducia e consenso. Adottare le narrazioni già in uso tra i propri clienti. Trovare il coraggio di creare e alleviare la tensione. E soprattutto dare agli altri strumenti, storie e percorsi che li aiutino a raggiungere i propri obiettivi.

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Seth Godin in Libri e riviste

Brand: Christian Godin
EAN: 9788869760013
Categoria: Libri e riviste

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Christian Godin in Libri e riviste

Brand: Francesco Godino
EAN: 9788895834276
Categoria: Libri e riviste

Longobucco è un piccolo centro di origine medievale situato nel cuore della Sila Greca. Il percorso di ricerca, sviluppato da Francesco Godino, sul borgo di Longobucco, trova completamento in un volume che ruota attorno a tre ambiti d'indagine: la storia, le risorse antropologiche, gli antichi saperi. A emergere dai singoli scritti è la precisa ricostruzione dell'evoluzione storica, umana e sociale di un luogo dalla bellezza semplice e disarmante che risiede nelle piccole cose. Un percorso di studio e approfondimento maturato nel tempo e direttamente sul posto, attraverso un'indagine partecipata e appassionata.

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Francesco Godino in Libri e riviste

Brand: Seth Godin
EAN: 9780349439839
Categoria: Libri e riviste

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.\n\nThe shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! \n\nAs traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. \n\nMeatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. \n\nThe winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. \n\nGodin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780349439822
Categoria: Libri e riviste

A New York Times, USA Today, and Wall Street Journal bestseller\n\nIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.\n\nEvery new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.\n\nWinners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory and long-term security.\n\nWhether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9788885783027
Categoria: Libri e riviste

Un lavoro, un progetto, una relazione: tutto, all'inizio, costituisce un'esperienza eccitante. Poi subentrano i primi ostacoli e, infine, arriva la fase più difficile. Quella in cui non vi divertite più e dovete solo stringere i denti. A quel punto vi domandate se ne vale davvero la pena. Forse siete entrati nel \"fossato\": una crisi temporanea che potete superare con uno sforzo in più. Oppure si tratta di un vicolo cieco, una situazione che non potrà mai migliorare, neppure con il massimo impegno. Secondo Seth Godin, ciò che caratterizza i migliori è la capacità di reagire nel modo giusto: cioè mollare subito, senza sensi di colpa, i vicoli ciechi e impegnare le proprie risorse per conquistare l'altra sponda del fossato. I vincenti sanno che i fossati più larghi e difficili riservano il premio migliore e che diventando leader di una nicchia conseguiranno profitti, gloria e sicurezza per il futuro. Questo piccolo libro vi aiuta a capire se vi trovate in un fossato e vi incoraggia a superarlo perché vi ripagherà delle vostre fatiche. Se invece siete in un vicolo cieco, vi aiuta a trovare il coraggio di mollare, perché possiate essere vincenti in un'altra iniziativa.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9781591846093
Categoria: Libri e riviste

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new.\n\n'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue'\n\nSeth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary.\n\nCollected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:\n\n-A marketing lesson from the Apocalypse \n-No, everything is not going to be okay \n-Organized bravery \n-Choose your customers, choose your future\n-Paying attention to the attention economy \n-Bandits and philanthropists\n\nGodin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.\n\n\nSeth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780141016405
Categoria: Libri e riviste

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.\n\nWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.\n\nPurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\n\nIf you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9788836200924
Categoria: Libri e riviste

È nella natura umana cercare delle tribù alle quali sentirsi legati, siano esse religiose, etniche, economiche, politiche o musicali. Internet ha eliminato le barriere geografiche, e ridotto i costi e il tempo, offrendo a chiunque gli strumenti per dare avvio a un nuovo movimento. Con la sua tipica arguzia e il suo talento narrativo, Godin presenta i tre semplici elementi che permettono a chiunque di fondare una tribù: il desiderio di cambiare le cose, la capacità di connetterne i membri e la volontà di guidarla. A distanza dalla prima pubblicazione, questo classico parla ancora in maniera credibile della vera natura della leadership e descrive in maniera impressionantemente accurata le dinamiche aggregative dell'era dei social.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780241470046
Categoria: Libri e riviste

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.\n\nCreative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.\n\nBased on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.\n\nWith this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780593328972
Categoria: Libri e riviste

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780241370148
Categoria: Libri e riviste

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller\n\n A game-changing approach to marketing, sales, and advertising. \n\n For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. \n\n No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:\n\n * How to build trust and permission with your target market.\n * The art of positioning--deciding not only who it's for, but who it's not for.\n * Why the best way to achieve your goals is to help others become who they want to be.\n * Why the old approaches to advertising and branding no longer work. \n * The surprising role of tension in any decision to buy (or not).\n * How marketing is at its core about the stories we tell ourselves about our social status.\n \n You can do work that matters for people who care. This book shows you the way.\n\n\n\"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.\" - The Financial Times

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Seth Godin in Libri e riviste

Brand: Seth Godin
EAN: 9780749928308
Categoria: Libri e riviste

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com)\n\nEvery new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. \n\nAccording to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. \n\n'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that \"we fail when we get distracted by tasks we don't have the guts to quit\"-makes excellent sense of an often-difficult career move' (Publishers Weekly)

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Seth Godin in Libri e riviste