Atlantic Stars | Offerte Videogiochi E Accessori

Brand: Chris Stokel-walker
EAN: 9781912454228
Categoria: Libri e riviste

‘Essential reading.’ – ESQUIRE\n \n‘Both absorbing and highly illuminating’ – THE BOOKSELLER\n \n‘No one understands the intricacies of YouTube like Chris Stokel-Walker’ – THE ATLANTIC\n \nTwo billion people watch YouTube and it reaches deep into everyday lives.\n \nIts creators start new trends, popularise new songs and games and make and break new products. Yet while they are famous to billions of mostly young people, they mostly remain a mystery to the general public and mainstream media. What is the secret of their appeal? How do they cope with being in front of the lens – and who is behind their success?\n \nMore than 100 insiders spoke candidly to teach journalist Chris Stokel-Walker for this first in-depth independent book on YouTube. YouTubers is the only book you need to understand YouTube, its ownership by Google, its deal for stars and its ecosystem of talent managers, advertisers and marketers.\n \nIt is a richly-layered deep dive into YouTube brimming with lively characters, engaging facts, and influencer case studies. It is an ideal guide for any media studies students, advertisers, brand managers and business people who need to understand YouTube professionally. And for any non-fiction reader interested in a gripping business and technology saga dripping with big money, ruthlessness, determination and ambition.\n \nYouTubers starts by charting the platform's launch in a boring 19-second video of the elephant enclosure at San Diego Zoo – which has now had 242 million views. YouTubers then moves onto the first oddball videos before the site found success by showing comedy clips from the TV show Saturday Night Live.\n \nYouTubers reveals how YouTube saw off its emerging rivals in the online video battle of the 2000s and was bought by the search engine specialist Google. With Google's billions and boosted by smartphones, YouTube became the dominant video platform. \n \nBloggers started to create engaging, fast-cut videos that capitalised on the intimate relationship between creator and user – a 'parasocial' relationship stronger than the bond between TV presenter and viewer. By ceaselessly urging their followers to tap the like, comment and subscribe buttons, these creators helped YouTube's rise to global domination. \n \nYouTubers speaks to YouTube stars KSI, Hank and John Green and delves into the lives of child star MattyB, the training camp for aspiring teenage bloggers, the YouTube stunts that go wrong and the increasing efforts of creators to earn money from Patreon. And it tackles the platform's Muslim extremism, red-pilling, and its content guidelines and censorship.\n \nYouTubers asks how YouTube can take on the threat from other big platforms such as Instagram and Facebook.\n \nIn short, YouTubers tells the riveting story of the exponential growth of YouTube from single home video to global tech phenomenon. It is the best and only book you need to read on YouTube.\n \nExtract\n Introduction \nOne spring afternoon Casey...

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Brand: Susannah Corbett
EAN: 9780752487878
Categoria: Libri e riviste

Harry H. Corbett rose from the slums of Manchester to become one of the best-known television stars of the 20th century. Having left home as a 17-year-old Royal Marine during the Second World War, he fought in the North Atlantic and the jungles of the Pacific and witnessed first-hand the devastation wrought by the Hiroshima bomb. On his return home he wandered into the local theatre company and landed a starring role - The Front Legs of the Cow. Soon becoming a leading light in Joan Littlewood's Theatre Workshop and a widely-respected classical stage actor, his life was changed forever by the television comedy Steptoe and Son. Overnight he became a household name as the series drew unparalleled viewing figures of over 28 million, with fans ranging from the working classes to the Royal Family. Naturally shy and a committed socialist, fame and fortune didn't sit easily on his shoulders, and for the next twenty years, until his untimely death at the age of only 57, he had to learn how to be ''Arold'. Written by his daughter, Susannah Corbett, an actor herself, this is the first biography of Harry H. Corbett, the man who was once described as being 'the English Marlon Brando'.

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Brand: ATLANTIC STARS